We Eat Here is a New York food culture company built on three divisions: Experiences that put the audience in the street, Media that reaches them all year, and Intelligence that maps how the city actually eats. One audience. One database. Read by the people who decide what New York becomes next.
Three doors, one team. Pick the one that fits and Marco answers.
Run a food business? Start with The Index →
We Eat Here translates street-level observation into commercial signal. The audience comes to us for the culture. Brands, landlords, and operators come to us for the data underneath it.
Experiences convene them. Media reaches them. Street Signals and Taste ID map them. No division pays for itself alone. That is the design.
Food is culture, and culture is data.
— Operating thesis
Three annual cultural flagships running in the neighborhoods we cover, with a fourth in build. Each one is a cash moment, a content engine, and a live data collection layer for Taste ID. Sponsored by event or as a full 2027 season. One brand per category, per event.
New York Eats Here is the public voice of NYC food and culture. Free to read. Opinionated. On the ground. The brand documents how New York actually eats — the new restaurants, the neighborhood operators, the corridors that move, the ones that don't.
Inherited from Uptown Night Market and built over ten years of producing the events it covers.
Placements from $1,000. The full Digital Package is $5,000: newsletter, social, stories and video across New York Eats Here.
Street Signals is the intelligence platform. A weekly briefing under Marco Shalma’s byline, corridor reports, custom research, and consulting for the people who underwrite New York retail: developers, landlords, lenders, business improvement districts, brands and hospitality operators.
CoStar prices the space. Placer counts the footsteps. Neither tells an owner which kind of independent business will work on a specific block. That is the gap Street Signals reports from, and every call it makes is dated, public, and scored in the open.
Start with a free 20-minute briefing. A reader list of 900+ built name by name is the asset here, not the size of a rented file.
Taste ID NYC maps how New Yorkers actually eat. Seven behavioral archetypes, mapped from real New Yorkers. A consumer quiz on the front, a behavioral segmentation engine underneath. It is the layer that makes every partnership sharper and every sponsor dollar more efficient, because it describes real purchase behavior rather than a panel’s best guess.
Built on the proprietary audience of New York Eats Here and fed by data collected at every event we run. Nobody is paid to complete it. Take the quiz, or ask about a category read for your brand. The full platform lives at tasteid.nyc.