NYC · Food culture intelligence · Est. 2016

What's changing.
Why it matters.

We Eat Here is a New York food culture company. We put brands in the street, reach the city through our own media, vet the tenants behind the rent, and put food businesses in front of New York.

Four ways in, one team. Pick the one that fits.

Newsletter subscribers 109K
Instagram following 237K
Behavioral profiles 3,300+
Annual flagships 3

Reported separately, not summed. Newsletter and social overlap. Instagram is the sum of four accounts, each confirmed. Newsletter figure pulled from source, November 2026.

You’re on the list. The next briefing goes out Tuesday.
HUNGRY? NYC Answers Where we're eating this week. One email, every week, free. Get HUNGRY →
Taste ID Seven kinds of New York eater. How do you find your next meal? Saw it online Somebody told me
On the record

In July 2026 we published a dated, falsifiable call on West Harlem ground-floor turnover running ahead of Central and East Harlem. The result publishes in November, including if we were wrong.

Sponsors have included

Coca-Cola  /  Visa  /  Target  /  AT&T  /  NBCUniversal

What it costs

Sponsorship from $2,500 an event day. Media from $1,000. Tenant reviews from $2,500. Vendor applications $50.

One company. One audience. Four ways in.

We Eat Here translates street-level observation into commercial signal. The audience comes to us for the culture. Brands, landlords, and operators come to us for the data underneath it.

Experiences convene them. Media reaches them. Street Signal and Taste ID map them. No division pays for itself alone. That is the design.

Food is culture, and culture is data.

— Operating thesis

Three flagships. A fourth returns in 2027.

The audience comes off the screen and into the street.

Three annual cultural flagships running in the neighborhoods we cover, with a fourth in build. Each one is a cash moment, a content engine, and a live data collection layer for Taste ID. Sponsored by event or as a full 2027 season. One brand per category, per event.

The crowd at Bronx Night Market at dusk, vendor tents down both sides.
Bronx Night Market
The crowd packed under the Viaduct arches at Harlem Summer Nights.
Harlem Summer Nights
A packed Brooklyn street market, tents and crowd running the length of the block.
Brooklyn Eats Here 2027
The crowd pressed against the barrier at Latin Food Fest.
Latin Food Fest

HUNGRY NYC

The answer to “what are we eating this week.”

A free weekly email to the combined audiences of Bronx Night Market, Harlem Summer Nights, Latin Food Fest and Brooklyn Eats Here. Every Wednesday: five things worth leaving the house for. A dish with a price on trial, a new opening, a neighborhood gem, one move for the week, one escape from the city, and a one-tap vote that settles it.

The seasons end. The city doesn’t. HUNGRY? keeps the festival audience eating, clicking and close all year, and feeds the behavioral layer underneath.

New York Eats Here

No reservations. Just respect.

New York Eats Here is the public voice of NYC food and culture. Free to read. Opinionated. On the ground. The brand documents how New York actually eats — the new restaurants, the neighborhood operators, the corridors that move, the ones that don't.

Inherited from Uptown Night Market and built over ten years of producing the events it covers.

109K Active subscribers
111K Instagram followers
237K Instagram, full network
20% Open rate · 90d

Placements from $1,000. The full Digital Package is $5,000: newsletter, social, stories and video across New York Eats Here.

Street Signal

Ground-floor risk, read at street level.

Street Signal is the intelligence platform. A weekly briefing under Marco Shalma’s byline, corridor reports, and tenant and corridor reviews for the people who underwrite New York retail: developers, landlords, lenders, business improvement districts, brands and hospitality operators.

CoStar prices the space. Placer counts the footsteps. Neither tells an owner which kind of independent business will work on a specific block. That is the gap Street Signal reports from, and every call it makes is dated, public, and scored in the open.

$2,500 Tenant review from
Weekly Every Tuesday
Nov ’26 Next call resolves

Start with a free 20-minute call with Marco. Tenant reviews from $2,500, corridor reviews $7,500, ongoing portfolio coverage $1,500 a month.

No spam, no list sales. The briefing and nothing else.

You’re on the list. The next briefing goes out Tuesday.

Taste ID NYC

The behavioral engine underneath.

Taste ID NYC maps how New Yorkers actually eat. Seven behavioral archetypes, mapped from real New Yorkers. A consumer quiz on the front, a behavioral segmentation engine underneath. It is the layer that makes every partnership sharper and every sponsor dollar more efficient, because it describes real purchase behavior rather than a panel’s best guess.

Built on the proprietary audience of New York Eats Here and fed by data collected at every event we run. Nobody is paid to complete it. Take the quiz, or ask about a category read for your brand. The full platform lives at tasteid.nyc.

3,300+ Typed profiles
7 Behavioral archetypes
0 Paid respondents
Free Take the quiz

Become a Vendor

One application. Every market.

Sell at Bronx Night Market, Brooklyn Eats Here, Harlem Summer Nights and Latin Food Festival, across the city and beyond, on one application. The Index shows where your business stands and points you to the support that fits. Then comes the cohort: our food hall project, opening in 2027 at the Malt House in West Harlem.

14 Event days in 2027
1 Application
$50 Application fee