Street Signals  //  Portfolio Risk Briefing

This week A quarter of the clicks in our data last week were robots. Yours are worse.

You read the signal. Now run it against your book.

The Portfolio Risk Briefing is 20 minutes with Marco Shalma on where your NYC exposure actually sits. Which corridors carry servicing risk. Which operators are open but no longer trading. Where the rent is priced against a calendar the tenant cannot hold.

Read every Tuesday by 1,081 asset managers, lenders, and operators
Marco Shalma, founder of We Eat Here

Marco Shalma · Founder

Trusted by brands, agencies, and institutions across NYC

NBC 4 New York· Telemundo 47· Heineken· Green Mountain Energy· Snapple· Target· T-Mobile· Optimum· Verizon· Montefiore
Marco Shalma at Bronx Night Market

On the ground, Bronx Night Market

20+ years reading NYC ground-floor corridors at street level
1,081 asset managers, lenders, and operators read Street Signals every Tuesday
5 falsifiable predictions currently open in the running record

Twenty years reading the block.

Marco Shalma founded We Eat Here after two decades operating and observing New York City's ground-floor commercial corridors. He is the author of the Streetscape Risk Protocol, a proprietary framework for identifying tenant default risk before it reaches the rent roll.

His weekly newsletter, Street Signals, ships every Tuesday to asset managers, lenders, developers, and hospitality operators underwriting NYC commercial real estate. Every issue makes one falsifiable dated prediction — and publishes the result, including if wrong.

Marco's work sits at the intersection of street-level commerce and commercial real estate capital. He tracks what actually happens on the block, then tells the people pricing the block what they missed.

The Call

Every Street Signals issue makes one falsifiable dated prediction. 5 predictions are currently open in the running record, with resolve dates from November 2026 through April 2027.

Correct calls stay in the record. Wrong ones stay there too.

Twenty minutes. Named operators. A calendar the tenant cannot hold.

The briefing is Street Signals narrowed to the corridors and operators you carry. Not a comp table. Not a panel. Marco reads every one himself.

01 · The read

Where your NYC exposure actually sits.

Which corridors carry servicing risk. Which operators are open but no longer trading. Where the rent is priced against a calendar the tenant cannot hold.

02 · Where it comes from

Twenty years on the block.

Owned media and owned events across the neighborhoods we cover. The Streetscape Risk Protocol identifies tenant default risk before it reaches the rent roll. Not a panel. Not a comp table.

03 · What you leave with

A named read on your top-exposure corridor.

The operators on it we already track. The questions to ask before the next lease or loan. Delivered on the call, then followed up in writing.

Two questions, then pick a time

The rent gets paid out of a crowd. We watch the crowd.

Answer the two questions and pick a time on Marco's calendar. Or send it and Marco emails you a first read within two business days.

No pitch on the call. Marco reads every one of these himself.

Your details are logged into We Eat Here's CRM and tagged for B2B follow-up. We never share your email.

No pitch on the call. Marco reads every one of these himself.

Please fill in every field, then try again.

Sent

Got it. Your corridor is logged.

Marco reads these himself and replies within two business days with a first read, whether or not you booked a time.

Want to lock the time now? Pick a slot on Marco's calendar →

Five products. One frame.

The briefing is one door into Street Signals. Every product below shares the same read: what's happening on the block, priced from the sidewalk up.

02 · Custom research

Corridor Consulting

Written assessment of one NYC corridor's operator behavior, R2R risk, and default exposure. The read your comp table cannot produce.

Standard — one corridor, report + call$15,000
Deep — multi-corridor, AVD scores, 2 calls$35,000
Retainer — quarterly, unlimited calls$60,000 / yr

Who it's for: Firms evaluating a specific NYC corridor or block.

Or email Destiny directly →
03 · Sponsorship

Events & Subscriber Package

Sponsor access to the WEH events portfolio (HSN, LFF, BNM, The Malt Yard) bundled with NYEH subscriber audience promotion. Named crowd data included.

Annual Integrated Partnership$50,000+
Harlem Summer Nights sponsor$35,000+
Bronx Night Market sponsor$25,000+
Latin Food Fest sponsor$10K – $100K

Who it's for: Brands, agencies, and corporate marketers targeting NYC consumers.

Or email Destiny directly →
04 · Digital media

NYEH Digital Package

Ad and content placements inside the New York Eats Here ecosystem. Direct access to 130,000+ subscribers and 112,000+ Instagram followers.

Single Newsletter Placement$3,500
Instagram Story Series (5 stories)$5,000
Branded Content Package$15,000
Full Digital Package (quarterly)$35,000 / qtr

Who it's for: Brands, restaurants, food companies, and cultural organizations targeting NYC food-focused consumers.

Or email Destiny directly →
05 · Live event

State of the Street Summit

March 2027 gathering of NYC ground-floor CRE principals, operators, lenders, and brokers. Pre-scheduled one-on-one meetings. Not a panel event.

Attendee ticket$500
Sponsor slot (6 available)$12,000
Capacity · NYC venue Q4 2026200 seats

Who it's for: Owners with vacant ground-floor, operators expanding, lenders holding restaurant/retail collateral, brokers active in NYC CRE.

Or email Destiny directly →

Product inquiry

One form. First reply inside one business day.

Every inquiry is read by our team, who will confirm scope, timeline, and pricing tier that fits, then route to the right person depending on the product.

Prefer email? Every product card above has a direct mailto with a pre-filled subject and template.

Read by our team. First reply inside one business day.

Please fill in every required field, then try again.

Sent

Got it. First reply inside one business day.

Your inquiry is logged. You'll get a direct email from our team with next steps.

What sponsors say

"Harlem Summer Nights events have been the best organized events we've done thus far. High foot traffic throughout the night."

— Snapple

Current partner roster

NBC 4 New York · Telemundo 47 · Heineken · Green Mountain Energy · Raising Cane's · Target · T-Mobile · Optimum · Verizon · P.C. Richard & Son · Montefiore