NYC · Food culture intelligence · Est. 2024

What's changing.
Why it matters.

We Eat Here is a New York food culture company built on three divisions: Experiences that put the audience in the street, Media that reaches them all year, and Intelligence that maps how the city actually eats. One audience. One database. Read by the people who decide what New York becomes next.

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Three doors, one team. Pick the one that fits and Marco answers.

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Newsletter subscribers 134K
Instagram following 237K
Behavioral profiles 3,061
Annual flagships 3

Reported separately, not summed. Newsletter and social overlap. Instagram is the sum of four accounts, each confirmed. All figures verified against source 27 Aug 2026.

You’re on the list. The next briefing goes out Tuesday.
On the record

In July 2026 we published a dated, falsifiable call on West Harlem ground-floor turnover running ahead of Central and East Harlem. The result publishes in November, including if we were wrong.

Sponsors have included

Raising Cane’s  /  Snapple

What it costs

Media packages from $5,000. Intelligence memberships from $2,500 a year. Event sponsorship is priced by date.

The company

One company. Three divisions. One audience.

We Eat Here translates street-level observation into commercial signal. The audience comes to us for the culture. Brands, landlords, and operators come to us for the data underneath it.

Experiences convene them. Media reaches them. Street Signals and Taste ID map them. No division pays for itself alone. That is the design.

Food is culture, and culture is data.

— Operating thesis

Experiences

Three flagships. One in build.

The audience comes off the screen and into the street.

Three annual cultural flagships running in the neighborhoods we cover, with a fourth in build. Each one is a cash moment, a content engine, and a live data collection layer for Taste ID. Sold by date, not by series. A brand sponsors the night that fits its audience.

The crowd at Bronx Night Market at dusk, vendor tents down both sides.
Bronx Night Market
The crowd packed under the Viaduct arches at Harlem Summer Nights.
Harlem Summer Nights
A packed Brooklyn street market, tents and crowd running the length of the block.
Brooklyn Eats Here 2027
The crowd pressed against the barrier at Latin Food Fest.
Latin Food Fest
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Media

New York Eats Here

No reservations. Just respect.

New York Eats Here is the public voice of NYC food and culture. Free to read. Opinionated. On the ground. The brand documents how New York actually eats — the new restaurants, the neighborhood operators, the corridors that move, the ones that don't.

Inherited from Uptown Night Market and built into the city's most-followed independent food culture brand outside legacy media.

134K Active subscribers
111K Instagram followers
+80K Net growth · 90d
16% Open rate · 90d

Digital packages start at $5,000. Newsletter placement, social, stories, video, distribution across a 350K flywheel.

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Intelligence

Street Signals

Ground-floor risk, read at street level.

Street Signals is the intelligence platform. A weekly briefing under Marco Shalma’s byline, corridor reports, custom research, and consulting for the people who underwrite New York retail: developers, landlords, lenders, business improvement districts, brands and hospitality operators.

CoStar prices the lease. Nielsen models the household. Neither one knows where the crowd goes on Friday. That is the gap Street Signals reports from, and every call it makes is dated, public, and scored in the open.

8,000+ Readers
65% Open rate
Nov ’26 Next call resolves

Memberships start at $2,500 a year. A reader list of 8,000+ built name by name is the asset here, not the size of a rented file.

NYC Corridor Report → Request a briefing → Request a corridor read →

No spam, no list sales. The briefing and nothing else.

You’re on the list. The next briefing goes out Tuesday.

Taste ID NYC

The behavioral engine underneath.

Taste ID NYC maps how New Yorkers actually eat. Seven behavioral archetypes, mapped from real New Yorkers. A consumer quiz on the front, a behavioral segmentation engine underneath. It is the layer that makes every partnership sharper and every sponsor dollar more efficient, because it describes real purchase behavior rather than a panel’s best guess.

Built on the proprietary audience of New York Eats Here and fed by data collected at every event we run. Nobody is paid to complete it. Take the quiz, request research, or license the system. The full platform lives at tasteid.nyc.

3,061 Typed profiles
7 Behavioral archetypes
0 Paid respondents
Q1·27 Subscription
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