Street Signals // Portfolio Risk Briefing

This week A quarter of the clicks in our data last week were robots. Yours are worse. →

Find the bad block before your lender does.

Twenty minutes with Marco Shalma on the corridors you are actually exposed to. Which operators are open but no longer trading. Which rents are underwritten against a calendar the tenant cannot hold. Which of your blocks turns over next. You leave with names, not categories. It costs nothing and nobody pitches you on the call.

Read every Tuesday by 1,081 asset managers, lenders, and operators

Request a briefing See what's inside

Marco Shalma · Founder

Founder

On the ground, Bronx Night Market

20+ years reading NYC ground-floor corridors at street level

1,081 asset managers, lenders, and operators read Street Signals every Tuesday

5 falsifiable predictions currently open in the running record

Twenty years reading the block.

Marco Shalma founded We Eat Here after two decades operating and observing New York City's ground-floor commercial corridors. He reads each block the way an operator does: what is open, what is closing, and what the block can actually hold.

His weekly newsletter, Street Signals, ships every Tuesday to asset managers, lenders, developers, and hospitality operators underwriting NYC commercial real estate. Every issue makes one falsifiable dated prediction — and publishes the result, including if wrong.

Marco's work sits at the intersection of street-level commerce and commercial real estate capital. He tracks what actually happens on the block, then tells the people pricing the block what they missed.

The Call

Every Street Signals issue makes one falsifiable dated prediction. 5 predictions are currently open in the running record, with resolve dates from November 2026 through April 2027.

Correct calls stay in the record. Wrong ones stay there too.

Marco on LinkedIn Request a briefing

What the briefing is

Twenty minutes. Named operators. A calendar the tenant cannot hold.

The briefing is Street Signals narrowed to the corridors and operators you carry. Not a comp table. Not a panel. Marco reads every one himself.

01 · The read

Where your NYC exposure actually sits.

Which corridors carry servicing risk. Which operators are open but no longer trading. Where the rent is priced against a calendar the tenant cannot hold.

02 · Where it comes from

Twenty years on the block.

Owned media and owned events across the neighborhoods we cover. Street-level observation, public records and our own event data. Not a panel. Not a comp table.

03 · What you leave with

A named read on your top-exposure corridor.

The operators on it we already track. The questions to ask before the next lease or loan. Delivered on the call, then followed up in writing.

Two questions, then the calendar

The rent gets paid out of a crowd. We have counted the crowd for twenty years.

Answer the two questions and pick a time on Marco's calendar. Or send it and Marco emails you a first read within two business days.

No pitch on the call. Marco reads every one of these himself.

Your details are logged into We Eat Here's CRM and tagged for follow-up. We never share your email.

Name *

Work email *

Firm *

What do you need? *

Sponsoring an event? Go here instead → · Buying media? Go here →

What do you underwrite or operate? *

Which NYC corridor matters most to you right now? *

Anything else? (optional)

No pitch on the call. Marco reads every one of these himself, and answers within two business days.

Do not fill this out

Please fill in every field, then try again.

Sent

Got it. Your corridor is logged.

Marco reads these himself and replies within two business days with a first read, whether or not you booked a time.

Want to lock the time now? Pick a slot on Marco's calendar →

The full menu

Three products. One frame.

The briefing is one door into Street Signals. Every product below shares the same read: what's happening on the block, priced from the sidewalk up.

01 · Custom research

Corridor Consulting

Written assessment of one NYC corridor's operator behavior, R2R risk, and default exposure. The read your comp table cannot produce.

Standard — one corridor, report + call$15,000

Deep — multi-corridor, AVD scores, 2 calls$35,000

Retainer — quarterly, unlimited calls$60,000 / yr

Who it's for: Firms evaluating a specific NYC corridor or block.

Or email Marco directly →

02 · Digital media

NYEH Digital Package

Ad and content placements inside the New York Eats Here ecosystem. Direct access to 131K subscribers and 111K Instagram followers.

Single Newsletter Placement$3,500

Instagram Story Series (5 stories)$5,000

Branded Content Package$15,000

Full Digital Package (quarterly)$35,000 / qtr

Who it's for: Brands, restaurants, food companies, and cultural organizations targeting NYC food-focused consumers.

Get the Digital Package Or email Marco directly →

03 · Live event

State of the Street Summit

March 2027 gathering of NYC ground-floor CRE principals, operators, lenders, and brokers. Pre-scheduled one-on-one meetings. Not a panel event.

Attendee ticket$500

Sponsor slot (6 available)$12,000

Capacity · NYC venue March 2027300 seats

Who it's for: Owners with vacant ground-floor, operators expanding, lenders holding restaurant/retail collateral, brokers active in NYC CRE.

Or email Marco directly →

What sponsors say

"Harlem Summer Nights events have been the best organized events we've done thus far. High foot traffic throughout the night."

— Snapple

Current partner roster

NBC 4 New York · Telemundo 47 · Heineken · Green Mountain Energy · Raising Cane's · Target · T-Mobile · Optimum · Verizon · P.C. Richard & Son · Montefiore